5 Steps Toward the Success of Your New Website
Why On-Page SEO Should Come First for Your Website
For any non-profit or small business with an online presence, getting found by search engines like Google is essential. That’s where SEO—Search Engine Optimization—comes in. This foundational step should be done before you dive into social media or online ads.
What Is On-Page SEO?
On-Page SEO is all about making sure your website is structured and written in a way that search engines understand. This includes:
Optimizing your page titles, meta descriptions, and header tags
Using the right keywords in your content
Checking for broken links
Ensuring your images have alt text for accessibility and search indexing
This foundational work sets the stage for your entire online presence. It’s not something to guess at—it should be handled by a professional who knows how search engines work and how to set up your site correctly from the start. If done correctly, it can be more beneficial than social media and online ads.
Step Two: Off-Page SEO (Especially Local SEO)
Once your website is well-structured, it’s time to look beyond your own site. For local businesses and community-focused non-profits, Local SEO is a must. This involves getting your organization listed on directories like Yelp, Yellow Pages, and others.
Each listing acts as a backlink to your website. The more high-quality backlinks you have, the better your site can perform in search results. Think of it like digital word-of-mouth.
Step Three: Website Speed Matters
People won’t wait around for a slow website—and search engines won’t either. A slow-loading site can hurt your rankings and drive visitors away.
There are several tools you can use to see how fast your website loads and make necessary improvements. Fast, reliable websites create a better experience and help boost your visibility online.
Step Four: Keep Your Website Fresh with Blog Content
If your site includes a blog, great! But it’s important to post regularly with relevant, helpful content. This helps search engines see your site as active and trustworthy, which can improve your ranking over time.
Step Five: Promoting Your Website: After It’s Built
Launching your website is just the beginning. To make sure people can find it:
Continue optimizing with SEO best practices
Set up and use social media platforms
Consider online advertising if it fits your budget
Reach out to industry influencers, blogs, and partner sites for cross-promotion
Use Google Analytics to track performance and see what’s working
Regularly update your site with new content or features
Keeping your website fresh and active shows both your audience and search engines that your organization is alive, engaged, and trustworthy.
Let Focused on Content Help You Grow
At Focused on Content, we specialize in helping non-profits and small businesses improve their online presence. From professional websites to SEO and more, we’re here to help you get noticed.
Let’s talk! We’d love to hear about your goals and how we can support your mission online.