Can You Write Your Own Website Copy? Of Course You Can!
If you've ever stared at a blinking cursor wondering how in the world to write your website content, you’re not alone. Whether you’re launching a small business or running a nonprofit, the thought of writing compelling copy that captures attention and converts can feel a little overwhelming.
Here’s the truth: YES, you can write website copy—and make it great. In fact, by the end of this article, you'll have a clearer understanding of how to do just that.
Why DIY Copywriting Is Totally Doable
Over the years, we’ve helped small businesses and non-profits clarify their message and write website copy that connects and converts.
But let me be honest: Even some of the most successful clients I’ve worked with have held tightly to their copy. Why? Because your story is personal. Your voice matters. And when it comes to your website, no one knows your mission, your audience, or your brand better than you.
That’s why I believe that, yes, you can write your own website words—as long as you follow a process that sets you up for success.
Step 1: Research Like a Detective
Before you ever write a single word, you need to listen to your audience. I call this the client voice hacking phase, and it’s where the gold is.
Instead of diving right into writing, take a week (yes, a whole week!) to really listen:
What are your clients saying in emails, reviews, or DMs?
What words do they use to describe their struggles or goals?
What do they need to hear from you in order to trust you?
When I started out, I didn’t spend nearly enough time here. But now? I know that this groundwork makes everything easier—and your copy will practically write itself.
Step 2: Step Away from the Website Builder
This might surprise you, but I’m going to tell you to close down your website platform. Seriously—log out of WordPress, Squarespace, Showit, or whatever you’re using.
Here’s why: Copy dictates design—not the other way around.
Writing inside a web builder can be distracting and limiting. Instead, draft your copy in something like Google Docs. It’s easier to edit, revise, and focus on what really matters: your message. Once your words are solid, then you can worry about plugging them into your beautiful site.
Trust me—I've tried to skip this step and rush straight into uploading copy. It always backfires. Even now, I never write directly into a website editor. Your copy deserves more attention than that.
Step 3: Embrace the “Ugly” Draft
Let’s talk perfectionism for a second. If you’re someone who loves aesthetics (hello, gorgeous brand visuals!), it can be hard to let your copy get a little…messy.
But here’s the deal: Copywriting is more of a science than an art. That means it needs to work before it looks pretty.
Sure, your audience wants a beautiful user experience. But don’t let “pretty” come at the cost of clarity. I see this all the time in the creative space—beautiful websites that don't actually convert.
Quick tip: Look at your website and emails. Got chunky paragraphs? Break them up. Let a sentence stand alone. Don’t worry about full paragraphs like your high school English teacher taught you. You’re allowed to write like a real human (and yes, that includes one-sentence paragraphs).
You’ve Got This
If you want to finally finish your website copy and feel proud of what’s on the page, you can do it. I’ve taught thousands of creatives how to become the best DIY copywriters their business has ever seen—and you’re next.